Halo, since first appearing on the Xbox back in 2001, has grown to become a $5 billion franchise. Mattel are one of the largest toy manufacturers in the world. It makes sense that the two should join forces, doesn’t it?
Because they have, after master licensing agreements were signed giving Mattel the green light to create the next set of Halo toys.
“The success we’ve seen with the Halo MEGA Bloks franchise over the years laid the foundation for this partnership,” said Bonnie Ross, Microsoft Corporate Vice President and Head of 343 Industries. “We’re excited to work with Mattel to bring innovative, quality and, most of all, fun products to old and new Halo fans alike.”
The collaboration between 343 Industries and Mattel has already opened up new avenues for creativity, as two BOOMCo.-inspired weapons – the Assault Rifle Blaster and Magnum Blaster – recently made their way into Infinity’s Armory, the latest content update for Halo 5: Guardians.
“We’re excited to expand our relationship with Halo and 343 Industries to create and collaborate on a broad range of multi-category toys and collectibles,” said Joe Lawandus, SVP of Design and Marketing, Toy Box at Mattel. “From MEGA Bloks to blasters, action figures to radio controlled vehicles, our new line for 2016 features something for Halo fans everywhere.”
The Halo MEGA line will be on display at New York Toy Fair this weekend, and the full Mattel line of Halo products will also be available for viewing at Mattel’s Collector’s Night on Sunday. Here are some images of what will be on display: